motion & interaction

web + motion

festival reels, brand motion systems, and custom coded experiences.

scope

Art direction, motion systems, broadcast stings, and digital experiences spanning festival platforms, campaign assets, and interactive tools.

clients & collaborators

Azure Awards, Nestlé, Intuit, Ontario Association of Broadcasters, and studio-led experiments via if-m.works.

AZ Awards — motion language

Motion for the AZ Awards extends the identity’s geometric language into animated stings, lower thirds, and show packaging. The same shape system supports both finalist and winner announcements, shifting pacing and density while staying recognizably AZ.

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Finalists reel — typography and geometry working as a flexible grid for name sets and category information.
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Winners reel — tightened pacing and accent colour shifts to punctuate key moments in the show.

Nestlé — campaign motion

Short-form motion assets for Nestlé extend static key visuals into social-ready loops and cut-downs. Type, product, and iconography are treated as modular tiles that can be remixed across formats without losing cohesion.

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2024 campaign loop — built for story formats and in-store displays, with a focus on legibility at small sizes.
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2025 variation — same system, new messaging: iterative design baked into the motion language.

broadcast & explainer motion

For Intuit and the Ontario Association of Broadcasters, motion work balances information density with clarity. Graphics are built to sit comfortably with VO, editorial screens, and live-action footage, whether on stage or online.

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Intuit explainer sequence — UI, typography, and iconography choreographed to support a clear narrative arc.
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Ontario Association of Broadcasters promo — broadcast-style pacing applied to an info-heavy brief.

web studio

if-m.works

a grassroots dev lab for experimental web, custom tools, and hybrid digital–physical work.

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if-m.works is a web design and development studio focused on bridging the gap between digital and physical media, bringing design-driven thinking into the digital space to create unique web experiences and products.:contentReference[oaicite:0]{index=0}

Positioned at the intersection of digital materiality, physical computing, and AI, it explores how the web can feel, function, and inspire beyond conventional templates.:contentReference[oaicite:1]{index=1}

if-m.works is an aftermoder.lab grassroots dev lab specializing in custom coded experiences across all digital mediums.

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