brand systems + visual identity

visual identity

identity systems · event brands · guidelines

scope

Visual identity systems, event brands, and applied collateral — from early concept rounds to production-ready brand toolkits.

clients & collaborators

Arts and culture partners, institutional clients, and independent initiatives in retail, events, and education.

TOM — retail identity system

TOM is a retail-facing identity built around bold typographic compositions, structured grids, and a flexible colour system. Guidelines translate the core marks into posters, in-store graphics, and digital touchpoints without losing the edge of the original concept work.

TOM brand guideline spread showing logotype, colour fields, and layout rules.
Guideline excerpt outlining primary wordmark usage, colour fields, and spacing rules across print and digital applications.
TOM retail poster with purple ground, typographic hierarchy, and modular grid.
Campaign poster testing the identity at scale — typography, colour, and image blocks tuned for both window display and digital placements.
TOM identity applied in a retail environment, combining signage and print collateral.
Identity in context: wordmarks, textures, and directional typography working together in a live environment.

intuit day + AP20 — event identities

For time-based events, the studio designs identities that scale from a single mark to full campaigns. Systems for Intuit Day and AP20 balance strong typographic voice with photography, iconography, and motion-friendly layouts.

Intuit Day event identity with layered type, colour fields, and event information.
Intuit Day visual language — layered typography and colour fields tuned for posters, social templates, and internal communications.
AP20 digital identity layout designed for screen-based event applications.
AP20 digital applications, with a layout grid built to support schedules, speaker lineups, and real-time information across devices.

Currated Type and Image

Visual identities that focuses on clear typography and modular UI-friendly components. Collaborn: The mark, supporting shapes, and colour palette are designed to sit comfortably in dashboards, marketing sites, and product surfaces without adding friction. Breakfast Before: custom illustration and typographic treatments combine to create a warm, approachable brand for a personal-care brand with deep roots in Montréal, Canada.

Collaborn brand layout, with logotype and interface-oriented graphic system.
Primary Collaborn identity lockup, with interface-driven spacing and rhythm that can scale into UI modules and marketing layouts.
Supporting brand imagery for Collaborn, exploring composition and colour.
Breakfast Before: Supporting brand imagery exploring composition, contrast, and motion-friendly layouts for digital campaigns.
Secondary visual assets showing the Collaborn identity extended across layouts.
Custom typographic treatments and graphic assets extending the quality and authenticity of a brand.

shapes + umbrella systems

For larger-scale clients and award programs, the studio builds identities as sets of rules rather than one-off posters. Shape systems, typographic hierarchies, and production notes are captured in guidelines that can be used by in-house teams, printers, and collaborators over time.

Shape-driven brand composition using modular forms and structured typographic layout.
Excerpt from an identity built around modular shape language — a system that can be recomposed for event campaigns, motion, and environmental graphics.
AZ Awards brand guideline spread showing logo use, grid structure, and colour palette.
AZ Awards — guideline excerpt highlighting logo usage, grid structure, and primary colour palette, shown here as a cropped spread for context.
TO Group brand guideline spread with typography, spacing, and layout guidance.
TO Group — brand guideline spread focusing on typography, spacing, and layout rules used to keep the system consistent across touchpoints.
Better Together concept presentation slide showing early-stage visual identity directions.
Better Together — early-stage concept presentation slide capturing how the identity framework is introduced and explained to clients.

guidelines & documentation

Full guideline documents for client work are kept as internal references and working tools. Shown here are selected excerpts that demonstrate how identity systems are structured, annotated, and prepared for handoff.